On page search engine optimization (SEO) is a crucial part of improving the search engine rankings of your site. It involves optimizing certain pages of your website so that it is more likely to be found by users looking for relevant terms. This process includes implementing good keywords in the meta data, headlines, and URL slugs. You can also include related keywords and long-tail keywords to build context. Google wants to show quality content that solves the problem of the user.
For optimum results, on-page SEO should include the titles of the pages, descriptions, and titles of each page. These elements should be in line with the content of the page. The headings should be as descriptive as possible and should reflect the overall content of the page. If the headings of the pages are illustrative or irrelevant, the search engines may penalize your site.
Internal links should also contain appropriate anchor text. An anchor text is clickable text that is usually blue font color and underlined. It should also be relevant to the page. On-page SEO not only helps potential customers to find what they are looking for, but it helps search engine robots to index your website. By creating these links, search engines can understand the content and structure of your site. In general, it is recommended to include one to three internal links per page.